Our Mission. Our Message. Our Movement.
At Veterans Hurt Too, we believe in honoring those who’ve served by creating more than just clothing — we’re creating a movement.
Born from lived experience and a deep desire to give back, our brand was founded by a UK veteran who knows first hand the struggles many face after military life. The battlefield may be behind them, but the challenges don’t end when the uniform comes off. Mental health struggles, isolation, lack of support — these are silent battles fought by veterans every single day.
That’s why Veterans Hurt Too exists.
We use fashion as a voice. A platform. A tool for awareness, unity, and change. Every product we create is more than just a hoodie or a t-shirt — it’s a symbol of resilience, solidarity, and support.
💬 What We Stand For
Purpose-Driven Apparel
Our clothing is bold, meaningful, and unapologetically real. Whether it’s a hoodie with a statement design or a mug with our message, everything we make is designed to start conversations and spark change.
We want people to wear our gear proudly — not just for style, but for the story it tells and the message it spreads.
Supporting Veterans
We walk the walk. 10% of all profits go directly to UK veterans’ charities — helping fund mental health support, housing, career transition services, and other life-saving programs.
Your purchase helps someone rebuild. Heal. Thrive.
Sustainable Impact
Our commitment to doing good doesn’t stop at veterans. All of our clothing is made from 100% organic cotton, supporting both people and planet. Because sustainability and compassion should go hand in hand.
When you wear Veterans Hurt Too, you’re wearing something that’s ethically made and environmentally responsible.
🎯 Why We Exist
Veterans carry invisible wounds — trauma, anxiety, depression, disconnection — often without recognition or support. They’re expected to reintegrate, cope, and carry on as if nothing happened.
But we see them.
We know the struggle. And we want to bring it into the light — not with pity, but with pride and purpose.
Veterans Hurt Too is here to remind the world that these brave individuals still need our support — and to empower everyday people to wear that message with pride.
This is more than a clothing brand. It’s a mission.
It’s a voice for those who’ve served.
And it’s just the beginning.