When you support UK veterans through Veterans Hurt Too, you’re not just buying ethically made apparel — you’re standing behind a mission. We believe in full transparency and real action, which is why 10% of all our profits go directly to UK veterans’ charities.
Every time someone chooses one of our organic cotton hoodies, t-shirts, or mugs, they’re actively contributing to veteran-focused programs that make a difference. These donations help fund mental health services, counselling, housing support, and community reintegration efforts for veterans navigating the often-challenging transition back to civilian life.
If you’ve ever wondered where your money goes when you shop with us, the answer is simple: it goes to support UK veterans in meaningful, measurable ways. While we may be a small brand, we are building strong, lasting partnerships with reputable UK veterans’ organisations. Our goal is to ensure that every pound we donate is used to provide life-changing resources, care, and support to those who have served.
Veterans face many invisible battles — from PTSD and anxiety to loneliness, financial insecurity, and disconnection from the communities they once protected. The reality is, once the uniform comes off, many are left without a clear path forward. That’s why your purchase matters. When you choose to support UK veterans through our brand, you help shine a light on those silent struggles — and help create a system of support that can truly change lives.
We’re also committed to keeping our customers informed. As we grow, we’ll publish regular updates about how much we’ve donated, where those funds go, and the real impact we’re making together. You can stay connected by visiting our About Us page or subscribing to our newsletter.
And remember — your impact isn’t just financial. When you wear our clothing, you raise awareness. You help start conversations. You remind people that Veterans Hurt Too, and that their challenges don’t end when the service does.
So if you’re ready to shop with purpose and support UK veterans with every purchase, check out our latest drops in the Veterans Hurt Too shop. You won’t just look good — you’ll feel good knowing your order is making a difference.
Together, we can wear the message. Together, we can support UK veterans — every step of the way.
